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9 Tips for Poaching Top Talent

Recruiting is like hunting. When ConsumerAffairs has a leadership role to fill, I poach the best talent. Why? Because executive workers will be the ones to carry out the company’s mission and goals. Follow-through is worth its weight in gold, but most enterprises don’t have formal systems in place to help staff execute key strategies. In “The Execution Premium,” authors Robert Kaplan and David ...

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How to Set Up 'Google My Business' for Your Small Business

Problem: Getting found One of the most important aspects of a small business is getting found by new customers. If customers cannot find you, then you will not have any new clients use your services or purchase your products. This applies not only to yourself as a marketing agency, but to your clients as well. In today’s digital world, there ...

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Why Telling Jokes at Work Makes You Appear More Confident

Studies show that when colleagues laugh together, it can drive productivity and innovation in the workplace. On top of that, researchers from Harvard Business School and the Wharton School of Business recently found that people perceive those who have a facility for humor as more confident and competent than those who don’t feel as comfortable telling jokes. Related: Here’s a ...

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Why Small Businesses Should Consider Bitcoin

In 2015 bitcoin finally made its mark: More than 100,000 businesses, including industry giants like Microsoft, Overstock.com and Dell, accepted it. But, what exactly is this mysterious “cryptocurrency” everyone has been talking about for years? And, is it time your small business accepted it, too? Related: 5 Ways to Participate in the Bitcoin Revolution Here’s what you need to know ...

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4 Dumb SEO Tactics That Will Get Your Site Penalized

Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use old methods that are ineffective. ...

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How Thinking Like an Introvert Can Help You Get Ahead in Business

Business has a habit of assigning privilege to “extrovert” traits, like being assertive, talkative and highly social. And that’s not right. In fact, the misconception persists that extroverts make better leaders than introverts, and this plays out in hiring decisions. For example, there are many more extroverted CEOs than introverted ones. Related: Introverts: 4 Ways to Be Yourself and Be a ...

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Will Facebook Marketplace Be the Next Ecommerce Heavyweight?

Circumstances dictate actions, right? Well, that’s especially true in the ecommerce field. By most standards, ecommerce is a young industry. but as the option goes deeper into its 40s in 2017, the slightest hint of an unfamiliar hue turns the dye a completely different color. Related: Where E-Commerce Is Booming. Hint: Think Outside the U.S. (Infographic) The reference is to the Indian ...

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How To Start An Insanely Successful Personal Training Business

You have finally taken the plunge. You’ve been thinking about starting your personal training business for a long time. And now, you’re ready to turn that dream into a reality. Pretty exciting, right? But you’re not the only one. It seems like everyone wants to become a personal trainer nowadays, doesn’t it? The Bureau of Labor Statistics predicts that fitness ...

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Talk: Sue Fulton Thinks Equal Rights Make the Military Stronger

Photo Sue Fulton Credit Andrew T. Warman for The New York Times You were a member of the first co-ed class at West Point, then you served in the Army for five and a half years, but it’s safe to say that you’ve spent more time on a different battle: fighting for civil rights within the military. Do you think ...

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4 Reasons Why Now is the Time to Start Your Business in Philadelphia

  Small businesses form a key component of Pennsylvania’s economy, including over 950,000 in operation and over 2 million people employed. Philadelphia has a wealth of positive attributes that make it a desirable location for opening your small business. If you’re not convinced, here are just some of the reasons why you should consider setting up shop in Philly.   ...

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