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64 Percent of Top Performing Marketers Use Automated Email Weekly, New Report Says

A majority (64 percent) of high-performing marketers send automated emails to their contacts at least once per week. And that’s how they generate the maximum number of leads. The insight comes from the new 2016 State of Customer Journey Marketing Report. Conducted by Cint.com, on behalf of San Francisco-based email marketing and marketing automation software company Autopilot, the study has ...

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5 Business Courses You Should Definitely Consider For Your Michigan Startup

  Starting up a business can be a daunting task. Learning the dos and don’ts, and acquiring tips on how to launch and run your business more efficiently can be the difference between success and failure. Michigan has many resources that provide business education courses and workshops, especially for the small business owner. The Michigan Small Business Development Center (SBDC) ...

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6 Reasons Why Business Leaders Should Implement Official Mentor Programs

The mentor-mentee relationship has been commonplace in business for a long time. In today’s rapidly changing and hyper-competitive global economy, executives are looking for every edge they can find to increase revenue, profit and market share; they’re leaving no stone unturned. One successful trend has been the rise of formal mentor programs. A study by the American Society for Training and ...

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Facebook Unveils New Community Help, Safety Check, Donation and Non-Profit Partnership Tools

Facebook (NASDAQ: FB) recently unveiled some new tools as part of its Live feature at the social network’s first Social Good Forum held on 17 November in New York. The new tools include community help, safety check, an expanded fundraiser features, and nonprofit partnerships. New Facebook Features for November 2016 Naomi Gleit, VP Social Good at Facebook, said the new ...

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Entrepreneurship: How Banza, a Chickpea Pasta Start-Up, Thrives on Attention

Yet the public humiliation would pay off handsomely for Mr. Rudolph and his brother, Scott, the chief financial officer. Continue reading the main story Brian Rudolph, in particular, understood throughout the journey from obscurity to the shelves of nationwide retailers that drawing attention by any means necessary to himself and, by proxy, the product, was a modern marketplace imperative. Any ...

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IT Company Builds Software Platform for Cloud-ready Companies and Those That Aren’t

Business partners Rob Schenk and Dan Gordon, founders of Intivix, an IT company based in San Francisco, are serious about the Cloud. So serious that not only do they offer many cloud-based services to their clients, but they also have funded and developed a remote access solution that enables businesses to get to their files either from on-premise servers or ...

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5 Life Lessons Every Entrepreneur Must Learn

As we grow into adulthood, we have to learn a multitude of lessons in order to be successful, well-adjusted human beings. Don’t hit your big brother or he’ll probably slug you back harder. Check. Don’t eat an entire cake for dinner or you’ll probably have a stomachache. Check. Look before you cross the street or you’ll probably get hit by a ...

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How to Calm an Angry Customer In Your Store

You’ve got an angry—no, downright irate—customer in your store. They’re causing a ruckus and clearly making your other customers uncomfortable. What can you do to keep things from spiraling out of control? How to Deal With an Angry Customer Plan Ahead Before this situation ever happens, plan ahead for how to handle it. If your retail store is in an ...

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Local Awareness: 4 Things Every Business Owner In California Needs To Know Now

  Starting a small business in the Los Angeles area packs many benefits. Its gorgeous weather makes for an abundance of outdoor-based business opportunities and a high quality of life. With a large and eclectic population, the L.A. area is teeming with possibility.     Beware the I-15 One of the most common complaints of L.A. residents and visitors is ...

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Predictions for 2017: The Trends, Players and Opportunities Entrepreneurs Like You Will Chase Next Year

This story appears in the December 2016 issue of Entrepreneur. Subscribe » From shaping cities to solving hiring bias, there are a range of ways entrepreneurs are preparing our world for a better future. And with the rise of Gen Z, there is much on the horizon. In this special content collection, find out what’s ahead, who’s pushing us forward and how you ...

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